A social impact brand born in one of Europe’s greenest capitals.

Founded by psychologists and researchers

Tanja Goltnik

Founder, MSc in Psychology, Young researcher, PhD student in neuroscience

Daša Gajšek

Founder, MSc in pyschology, researcher in the field of neurodegenerative disorders
Founder, MSc in psychology, assistant, PhD student in cognitive psychology

Jana Verdnik

Learn more about the full team

LET IDEAS RUN
A TRUE STORY IN SIX STEPS

EVERY BIG IDEA
BEGINS WITH
ONE STEP.

TURN THE PAGE →
LET IDEAS RUN

A TRUE STORY IN SIX STEPS

HOW AN IDEA
LEARNED
TO RUN

SCROLL TO OPEN ↓
Tanja’s mother walking outdoors with crutches THE FIRST STEP
01

2016

THE STEP THAT
CHANGED EVERYTHING

After hip surgery, Tanja’s mother developed a functional gait disorder.

Suddenly, something as ordinary as taking a step was no longer ordinary.

None of them knew it yet, but this was where the story began.

Tanja and her mother BERN, SWITZERLAND
02

2023

A PROMISE
MADE IN BERN

Years later, Tanja’s mother was diagnosed and treated in Bern, Switzerland.

During the second day of treatment she asked:

“Can you help me raise awareness about the disorder in Slovenia?”

It wasn’t a business idea.
It was a promise.

The association website on a laptop and phone A VOICE TAKES SHAPE
03

2024

THE MISSING PAGE

Slovenia’s first association dedicated to functional neurological disorders was founded.

Tanja began working as a psychologist and researcher in the same field. She could see the problem from both sides:

  • People needed a stronger voice.
  • Researchers needed more resources.
  • Neither had enough funding.
A speaker presenting at a social-impact event ANOTHER WAY FORWARD
04

2025

THEN BUSINESS
WALKED IN

At a social-impact event, Tanja discovered that business and science didn’t have to live in separate stories.

Business could do more than sell things.

It could move people.It could sustain impact.It could fund science.

She fell in love with the possibility.

The team working during startup weekend RESEARCHERS, MEET STARTUP WEEKEND
05

2026

THREE RESEARCHERS WALK INTO A STARTUP WEEKEND

Tanja joined forces with two fellow psychology researchers.

They brought a deeply personal problem, an ambitious idea—and considerably more research experience than startup experience.

Then they started building.

In a remarkably short time, mentors from business, science, and social impact began helping the idea find its feet.

Taking supported steps up a staircase
ONE STEP BECAME EVERY STEP.
06

THE IDEA
STARTED TO RUN

A difficult step became a personal promise.
The promise became an association.
The funding problem became a business idea.
And the business idea became a team.

This story began with one person’s steps.
Now every step can help move science forward.

THE STORY IS STILL BEING WRITTEN.→