One category. One brand. One measurable finish line.
Enter the code sent to your brand to open the private route.
B01
DO NOT SPONSOR
ANOTHER LOGO.
BACK A MEASURABLE FINISH LINE.
One relevant brand backs verified movement inside one qualified scientific community. When people reach the target, research funding unlocks.
Replace passive visibility with participation.
QUALIFY
Match one brand with a credible field, audience and research cause.
BACK
Commit funding against defined movement milestones.
ACTIVATE
Attendees and ambassadors move their communities into the challenge.
PROVE
Measure participation, brand value and demand for another season.
Because impressions do not prove participation.
CATEGORY EXCLUSIVITY.One relevant brand per category, selected for genuine fit rather than logo volume.
A QUALIFIED COMMUNITY.Engage a scientific or professional audience around a cause connected to its field.
AN ACTIVE EXPERIENCE.The brand enables movement, connection and progress instead of interrupting them.
A VISIBLE OUTCOME.Verified milestones release committed funding for one transparent research cause.
Movement is the mechanism. Brand value is the test.
THE EXPERIENCE
Built around a selected conference, professional community, host destination and research purpose. It is not a public workout product.
THE BUSINESS QUESTION
Did meaningful participation create enough relevance, engagement and partner demand to justify a paid second season?
Define the result before the starting line.
PARTICIPATION.Invited, active and completing participants across the conference and ambassador communities.
BRAND RELEVANCE.Whether the audience understands why this brand belongs in this field and experience.
ENGAGEMENT VALUE.Cost per meaningful participant, opt in interaction and the selected brand outcome.
REPEAT DEMAND.Whether the venue, organizer and brand want to run the model for another season.
Built from inside science. Designed to face measurement.
THE TEAM
Psychologists, researchers and PhD students working across neuroscience and cognitive psychology.
THE METHOD
Motivation, accessibility, trusted participation and transparent measurement come before technology for its own sake.
THE GUIDANCE
Developing with guidance from LUI, Impact Hub, Social Impact Award Slovenia and Fund 2740.
Current status: validation in 2026, platform development in 2026/27 and selected founding pilots planned for 2027/28. We are defining the evidence before claiming the impact.
Relevance before reach.
FIELD FIT.Does the category have a credible relationship with the scientific community and research cause?
USEFUL ROLE.Can the brand enable something participants value rather than merely occupy attention?
DEFINED RESULT.Can the team name the business outcome that would make a paid pilot worthwhile?
RESPONSIBLE EXECUTION.Can privacy, consent, claims, brand safety and research transparency be protected?
What must this deliver to earn a paid second season?
That answer defines the pilot. We want to identify the two or three results your team would need to observe before committing to another lap.
Start a meeting or pass the baton.
If one brand or category comes to mind, ask us for a short conversation. If another person owns the decision, invite them into the private route.